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We’re live! To celebrate, enjoy 20% off storewide until 30 September — no code needed. Free shipping on orders $50+.

  • Saltwater fishing bait & attractants

  • Supplies made for the catch

Made by fishermen, for fishermen.

We make bait and attractants that work as hard as you do — clean, simple to use, and built for the catch. No mess, no stink, and no second-rate ingredients. Just gear made in New Zealand to help you bring home the kai.

The bait range
Fisherman Supply Co. berley pellets in a clear container with black lid on a white background Fisherman Supply Co. berley pellets being poured from a bag into a container on a boat.
Quickshop No more frozen blocks or sloppy mess. This clean, dry berley pellet... Compare
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Fisherman Supply Co. Grab & Go Berley
On sale from $16.00
Bottle of Kina Gel by Fisherman Supply Co on a gray background Close-up of hands tying a fishing lure to a fishing rod with water in the background
Quickshop When soft bait alone isn’t cutting it. This sticky gel is made... Compare
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Fisherman Supply Co. Kina Bait Gel
$17.60 $22.00
Orange bottle of NZ Fish Oil with a black cap on a light gray background Person applying a bottle of Fish oil to fish bait on a boat with ocean in the background
Quickshop If your bait needs a boost, this is your go-to.  This thick,... Compare
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Fisherman Supply Co. Thick Bait Oil
$6.40 $8.00
Two packages of salted berley with 'Fisherman Supply Co' label on a white background Person holding a blue container with fishing equipment over water
Quickshop Think of it like your classic frozen berley block — but shelf-stable,... Compare
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Fisherman Supply Co. Salted Berley Logs
$14.40 $18.00
Salted Blue Mackerel Fillets Salted Blue Mackerel Fillets
Quickshop A go-to bait for targeting snapper, gurnard, kahawai and more. Salted blue... Compare
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Fisherman Supply Co. Salted Blue Mackerel Fillets
$17.60 $22.00
Close-up of a red mesh berley bag on a light white background Berley Bag (Reusable)
Quickshop A tough, reusable mesh bag built for dropping your berley right where... Compare
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Fisherman Supply Co. Berley Bag (Reusable)
$2.00 $2.50
Free shipping on orders $50+
Fast delivery from Whanganui to your door, no matter the haul.
Made in New Zealand
Handmade using local fish and grain, giving byproducts a new purpose.
No fridge, no problem
Shelf-stable bait and attractants that are ready when you are.
Built on the water
Made and tested by real fishermen, built to get the bite.

For us, fishing’s the only way of life.

“Honestly the best bait I’ve used. Didn’t think I’d care much about what bait I chucked overboard, but this stuff is next level. No stink, no sludge, and the fish actually bite. Haven’t touched a frozen brick since." — Blair M., Whangaparaoa
“Used it once, never looked back. Hooked into a few solid snapper off the west coast last weekend using the pellets. Easy to pack, easy to use, and didn’t turn the boot into a crime scene." — Tama R., New Plymouth
“It just works. Saw a mate using it and gave it a go, glad I did. Love that it’s made here, feels good backing something local that works well. Big fan." — Aaron T., Nelson
Black and white photo of fish
About Fisherman Supply Co.

Fishing is in our DNA. It’s the early starts, the glassy mornings, and the quiet hours waiting for a bite. It’s the pride of bringing home kai you caught yourself and putting it on the table for the people you care about.

We make bait and attractants that fit into that life. Gear that works when you need it to, without the mess, fuss, or waste. Every product is made here in New Zealand from real ingredients and tested in the same waters we fish every week. If it doesn’t perform out there, it doesn’t make the cut.

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