{"title":"Best Sellers","description":"","products":[{"product_id":"grab-go-berley","title":"Grab \u0026 Go Berley","description":"\u003cp data-start=\"177\" data-end=\"541\"\u003eNo more frozen blocks or sloppy mess. This clean, dry berley pellet bait is designed for recreational fishers who want gear that works and doesn’t stink up the car. It’s easy to pack, long-lasting, and simple to use. Whether you’re heading out for a quick drop or stocking the bin for the weekend, you can use a little or a lot. Either way, you’re fishing smarter.\u003c\/p\u003e\n\u003cp data-start=\"543\" data-end=\"737\"\u003eMade in small batches in Whanganui using real New Zealand fish protein, oil and grains — not stockfeed fillers. Built to attract snapper, kahawai, and other bottom feeders in New Zealand waters.\u003c\/p\u003e","brand":"Fisherman Supply Co.","offers":[{"title":"2.5kg Refill Bag","offer_id":46846876090538,"sku":"FSCO-GBR","price":20.0,"currency_code":"NZD","in_stock":true},{"title":"2.5kg Bucket","offer_id":46846876057770,"sku":"FSCO-GBB","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/0919\/5946\/files\/Berley_Pellets_-_Fisherman_Supply_Co..png?v=1754978708"},{"product_id":"thick-bait-oil","title":"Thick Bait Oil","description":"\u003cp data-start=\"224\" data-end=\"545\"\u003eIf your bait needs a boost, this is your go-to. \u003c\/p\u003e\n\u003cp data-start=\"224\" data-end=\"545\"\u003eThis thick, fishy oil adds serious scent to whatever you're using — berley, bait, soft bait, you name it. Just pour it over your bait or mix it into your berley to leave a strong trail in the water. It’s great when the fish are hanging back and need a bit of coaxing.\u003c\/p\u003e\n\u003cp data-start=\"547\" data-end=\"709\"\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e100ml in recyclable squeeze bottle with belt clip\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"547\" data-end=\"709\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Drizzling on our \u003ca href=\"https:\/\/fisherman-supply-company.myshopify.com\/products\/grab-go-berley\" title=\"Grab \u0026amp; Go Berley\"\u003eGrab \u0026amp; Go Berley\u003c\/a\u003e or soaking bait before you cast.\u003cbr data-start=\"613\" data-end=\"616\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"547\" data-end=\"709\"\u003e\u003cstrong\u003ePair it with: \u003c\/strong\u003e\u003ca href=\"https:\/\/fisherman-supply-company.myshopify.com\/collections\/all\/products\/kina-bait-gel\" title=\"Kina Bait Gel\"\u003eKina Bait Gel\u003cstrong\u003e \u003c\/strong\u003e\u003c\/a\u003efor even more bite appeal, especially when using soft bait.\u003c\/p\u003e","brand":"Fisherman Supply Co.","offers":[{"title":"Default Title","offer_id":46848660308138,"sku":"FSCO-TBO","price":8.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/0919\/5946\/files\/Fish_oil.png?v=1754978828"},{"product_id":"kina-bait-gel","title":"Kina Bait Gel","description":"\u003cp data-end=\"1059\" data-start=\"759\"\u003eWhen soft bait alone isn’t cutting it.\u003cbr data-end=\"804\" data-start=\"801\"\u003e\u003c\/p\u003e\n\u003cp data-end=\"1059\" data-start=\"759\"\u003eThis sticky gel is made to cling to soft baits and slow-moving lures. It adds scent and visibility to help your bait stand out. Packed with fish oil, kina extract and UV shine, it’s perfect for when the water’s murky or the fish are playing hard to get.\u003c\/p\u003e\n\u003cp data-end=\"1059\" data-start=\"759\"\u003e\u003cstrong data-end=\"1074\" data-start=\"1061\"\u003eSize: \u003c\/strong\u003e50ml in recyclable squeeze bottle with belt clip\u003c\/p\u003e\n\u003cp data-end=\"1059\" data-start=\"759\"\u003e\u003cstrong data-end=\"1074\" data-start=\"1061\"\u003eBest for:\u003c\/strong\u003e Rubbing onto soft bait or lures.\u003c\/p\u003e\n\u003cp data-end=\"1059\" data-start=\"759\"\u003e\u003cstrong data-end=\"1127\" data-start=\"1110\"\u003e\u003c\/strong\u003e\u003cstrong data-end=\"1127\" data-start=\"1110\"\u003ePair it with:\u003c\/strong\u003e \u003ca title=\"Thick Bait Gel\" href=\"https:\/\/fisherman-supply-company.myshopify.com\/collections\/all\/products\/thick-bait-oil\"\u003eThick Bait Oil\u003c\/a\u003e if you want scent in the water and a bait that looks more alive.\u003c\/p\u003e","brand":"Fisherman Supply Co.","offers":[{"title":"Default Title","offer_id":46848660537514,"sku":"FSCO-KBG","price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/0919\/5946\/files\/Kina_Gel_-_Fisherman_Supply_Co.png?v=1754978874"},{"product_id":"salted-blue-mackerel-fillets","title":"Salted Blue Mackerel Fillets","description":"\u003cp data-end=\"369\" data-start=\"188\"\u003eA go-to bait for targeting snapper, gurnard, kahawai and more. Salted blue mackerel is firm, oily, and tough enough to stay on the hook through long casts, pickers, and dirty water.\u003c\/p\u003e\n\u003cp data-end=\"633\" data-start=\"371\"\u003eThese fillets are ideal for surfcasting off the beach, straylining off the rocks or boat, or dropping baits straight to the bottom. The salt cure draws out moisture while locking in scent, making them a top performer in deeper water or low-visibility conditions.\u003c\/p\u003e\n\u003cp data-end=\"775\" data-start=\"635\"\u003eEach 1kg (approx) pack includes 4 salted fillets, vacuum-sealed in a\u003cspan\u003e reusable\/recyclable storage container \u003c\/span\u003efor storage. Cut into chunks, strips or bait whole — it’s versatile and strikes well.\u003c\/p\u003e\n\u003cp data-end=\"775\" data-start=\"635\"\u003eEach 400g (approx) pack is 2 salted fillets, vacuum-sealed in a resealable zip lock bag for storage.\u003c\/p\u003e\n\u003cp data-end=\"775\" data-start=\"635\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"775\" data-start=\"635\"\u003e3 months in a cool, dry place\u2028\u003c\/li\u003e\n\u003cli data-end=\"775\" data-start=\"635\"\u003e6 months in the fridge\u2028\u003c\/li\u003e\n\u003cli data-end=\"775\" data-start=\"635\"\u003eUp to 2 years frozen\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fisherman Supply Co.","offers":[{"title":"1kg","offer_id":48059025653930,"sku":"FSCO-BMF-1","price":22.0,"currency_code":"NZD","in_stock":true},{"title":"400g","offer_id":48059025686698,"sku":"FSCO-BMF-2","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/0919\/5946\/files\/FSCo_product-2.jpg?v=1755049603"},{"product_id":"salted-berley-logs","title":"Salted Berley Logs","description":"\u003cp data-start=\"239\" data-end=\"541\"\u003eThink of it like your classic frozen berley block — but shelf-stable, easier to store, and made from real fish, not fillers. These salted berley logs are made with 70% New Zealand fish (blue mackerel and barracouta), ground and pressed into solid logs with just enough grain binder to hold their shape.\u003c\/p\u003e\n\u003cp data-start=\"543\" data-end=\"725\"\u003eDesigned for fishers who want something reliable on board, without the drama of melting bait or freezer space. Use them whole or break off chunks — either way, they get the job done.\u003c\/p\u003e","brand":"Fisherman Supply Co.","offers":[{"title":"Default Title","offer_id":47247812722858,"sku":"FSCO-SBL","price":18.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/0919\/5946\/files\/8294471B-BBC0-438D-9CA1-89DAD537D5FE.jpg?v=1761270257"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/0919\/5946\/collections\/Catching_a_fish.jpg?v=1778903964","url":"https:\/\/fishermansupply.co.nz\/collections\/best-sellers.oembed","provider":"Fisherman Supply Co.","version":"1.0","type":"link"}