{"title":"Berley","description":"\u003cp dir=\"ltr\"\u003eThe secret’s in the trail. Our berley is made in small batches in Whanganui from real fish and grains, so it smells like the real thing because it is. Toss it in, sit back, and let the fish come to you.\u003c\/p\u003e","products":[{"product_id":"grab-go-berley","title":"Grab \u0026 Go Berley","description":"\u003cp data-start=\"177\" data-end=\"541\"\u003eNo more frozen blocks or sloppy mess. This clean, dry berley pellet bait is designed for recreational fishers who want gear that works and doesn’t stink up the car. It’s easy to pack, long-lasting, and simple to use. Whether you’re heading out for a quick drop or stocking the bin for the weekend, you can use a little or a lot. Either way, you’re fishing smarter.\u003c\/p\u003e\n\u003cp data-start=\"543\" data-end=\"737\"\u003eMade in small batches in Whanganui using real New Zealand fish protein, oil and grains — not stockfeed fillers. Built to attract snapper, kahawai, and other bottom feeders in New Zealand waters.\u003c\/p\u003e","brand":"Fisherman Supply Co.","offers":[{"title":"2.5kg Refill Bag","offer_id":46846876090538,"sku":"FSCO-GBR","price":20.0,"currency_code":"NZD","in_stock":true},{"title":"2.5kg Bucket","offer_id":46846876057770,"sku":"FSCO-GBB","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/0919\/5946\/files\/Berley_Pellets_-_Fisherman_Supply_Co..png?v=1754978708"},{"product_id":"salted-berley-logs","title":"Salted Berley Logs","description":"\u003cp data-start=\"239\" data-end=\"541\"\u003eThink of it like your classic frozen berley block — but shelf-stable, easier to store, and made from real fish, not fillers. These salted berley logs are made with 70% New Zealand fish (blue mackerel and barracouta), ground and pressed into solid logs with just enough grain binder to hold their shape.\u003c\/p\u003e\n\u003cp data-start=\"543\" data-end=\"725\"\u003eDesigned for fishers who want something reliable on board, without the drama of melting bait or freezer space. Use them whole or break off chunks — either way, they get the job done.\u003c\/p\u003e","brand":"Fisherman Supply Co.","offers":[{"title":"Default Title","offer_id":47247812722858,"sku":"FSCO-SBL","price":18.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/0919\/5946\/files\/8294471B-BBC0-438D-9CA1-89DAD537D5FE.jpg?v=1761270257"},{"product_id":"mini-berley-pellets","title":"Mini Berley Pellets","description":"\u003cp dir=\"ltr\"\u003eAll the pulling power of our Grab \u0026amp; Go Berley, in a smaller pellet.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThese mini pellets are sized to fit berley cages and setlines, so you get a steady scent trail right where your hooks are. Made in small batches in Whanganui from real New Zealand fish protein, oil and grains, not stockfeed fillers. They’re clean, dry and easy to pack, with no frozen blocks or sloppy mess.\u003c\/p\u003e","brand":"Fisherman Supply Co.","offers":[{"title":"Default Title","offer_id":67627322474666,"sku":"FSCO-MGBR","price":12.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/0919\/5946\/files\/FishermanSupplyCo-BerleyMini.png?v=1791848485"},{"product_id":"setline-berley-cage-mini-pellets-combo","title":"Setline Berley Cage \u0026 Mini Pellets Combo","description":"\u003cp dir=\"ltr\"\u003eEverything you need to berley your setline, in one go.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis combo gets you our Small Setline Berley Cage and a 750g bag of Mini Berley Pellets, the pellets sized to fit the cage. Fill it, rig it inline, and put a steady scent trail right next to your hooks. You save $4 on buying them separately.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e\u003cbr\u003e1 x Small Setline Berley Cage\u003cbr\u003e1 x 750g Mini Berley Pellets\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Setlines, longlines and dropper rigs.\u003cbr\u003e\u003cstrong\u003ePair it with:\u003c\/strong\u003e \u003ca href=\"https:\/\/fishermansupply.co.nz\/products\/salted-blue-mackerel-fillets\"\u003eSalted Blue Mackerel Fillets\u003c\/a\u003e for your hooks.\u003c\/p\u003e","brand":"Fisherman Supply Co.","offers":[{"title":"Default Title","offer_id":67627334893738,"sku":"FSCO-SETLINE-COMBO","price":28.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/0919\/5946\/files\/Package-Cageandminiberley.png?v=1791848945"}],"url":"https:\/\/fishermansupply.co.nz\/collections\/berley.oembed","provider":"Fisherman Supply Co.","version":"1.0","type":"link"}